# identity.md

## Organization Overview
- **Company Name:** Old Gringo Boots
- **Mission:** To revolutionize the western boot making industry by introducing ground-breaking, distinctive handmade leather boot designs.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2000. Location details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Ernie Tarut: Co-Founder, contributing extensive leather manufacturing experience.
    - Yan Ferry: Co-Founder, bringing mastery of European design and boot making.
    (See: https://oldgringoboots.com/pages/about-us)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to craftsmanship, innovation, and creating distinctive handmade leather boots with ground-breaking designs. (See: https://oldgringoboots.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in the design and manufacturing of handmade leather boots, known for ground-breaking designs that have revolutionized the western boot making industry. Offers direct sales with free shipping and returns.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.